Real-world approaches, expert analysis, and actionable advice for building sustainable link portfolios that drive organic growth
Elif Karahan
After working with over 200 Turkish businesses last year, I've noticed something interesting. The most successful link building campaigns weren't the ones with the biggest budgets or the flashiest outreach templates. They were the ones built on genuine relationships and valuable content partnerships. Here's what actually works when you're competing in today's saturated digital landscape.
Guest posting gets a bad reputation because most people do it wrong. The secret isn't finding sites that accept any content—it's building relationships with editors who actually care about their audience.
Working in Turkey's competitive tourism market taught me that local links aren't just about directories. Chamber of commerce partnerships and regional press coverage can transform your search visibility.
Studying your competitors' backlinks isn't about replicating their strategy. It's about understanding gaps in your industry's content landscape and filling them better than anyone else.